Wildtype Foods
Brand identity, Digital strategy and Visual identity
Our goal was to help Wildtype create a consumer friendly brand that removed the stigma of lab grown meat and lead the way in cell-agriculture protein. At Astro we defined and designed the brand identity, digital strategy and Visual identity for their launch. As well as, naming, positioning, illustrations, packaging concepts, photography direction and social media guidelines and templates. This brand was designed to evoke the artisan nature of this avant-garde food, and the chefs that prepare it. Ultimately, we established an organic, playful look that can resonate with a wide audience.
My role in the project:
Designer, photographer and social media manager
+ Market research
+ Naming refresh
+ Brand visual identity
+ Brand tone and voice
+ Packaging concepts
+ Photography direction
+ Social Media Strategy and templates
Our Brand Team at Astro
+ Designer: Robin Marich
+ Designer : (ME) Samra Lovelady
+ Art Director : Enri Moreno
+ Illustrator: Norio Fujikawa
